Advisory Board

Luis is a regular writer and speaker about Digital Marketing and business leadership and plays an active role in the search community. He is a fellow member of the Marketing Society, member of the advisory board of The Institute of Practitioners in Advertising and participates actively at conferences and specialized publications. He is also a member of the judging panels of industry leading awards, such as the DMA Awards, the UK and US Search Awards, The Drum and The Biddable Media awards. Luis has a technical background in computer science and has more than 18 years’ experience in Digital Marketing with cross-functional expertise in technology and business management and leadership.

Specialties: Leadership, Digital Marketing, Strategy, Growth, Paid Search, Social Media, Display, Audience management, SEO, Digital Transformation.

John is a recognized industry leader on the topic of Amazon, Ecommerce & Digital Marketing who has been quoted by The New York Times, Forrester Research and the Association of National Advertisers for his innovative approach to helping brands excel online. He frequently speaks at Amazon Vendor Conferences and to internal Amazon teams on how upstart CPG brands are leveraging the platform to drive hyper-growth.

John is also a MasterClass Teacher for Ascential’s Amazon Hackathon Conferences in NYC and Seattle, and currently has an Amazon Advertising MasterClass video series with Clickz/Search Engine Watch.

Prior to CAVU, John was VP of Ecommerce & Media at Bai, where over four years he built the brand on Amazon from a tiny niche product to the number one selling beverage on the platform, ahead of Coca-Cola and Pepsi.

Tracy David is the Chief Marketing Officer at ListenFirst, where she is responsible for demand generation, product marketing, go-to-market plans for new products and enterprise segments, PR, events, and writing industry thought-leadership.

Tracy has over a decade of brand marketing experience, helping build, scale, and manage marketing teams and programs for fast growing startups and enterprise media companies.

Previously, Tracy was the Global Head of Marketing for Dow Jones where she oversaw brand strategy for The Wall Street Journal and Dow Jones' suite of B-to-B products, and head of audience sales, operations, and marketing for Bloomberg's conference business.

She is a mentor for startup founders and for five years served as an Adjunct Professor of Communications at Columbia University.

Siddharth Taparia is SVP, Head of Strategy, Brand and Experience Marketing, SAP. In his current role, he is responsible for driving exceptional customer engagement with current and future customers by delivering digital and physical experiences across SAP's Events, Sponsorships, Experience Centers and Co-Innovation Labs to positively impact SAP brand awareness and revenue.

Over the past four years, he has been on the front lines of establishing 20/20 vision for SAP marketing and reimagining the marketing operating model. He has played a critical role in helping redefine SAP’s unified brand strategy, organizational model and holistic marketing execution.

In the past, he has held several key marketing leadership roles across SAP’s businesses, including business networks, business analytics, supply chain and manufacturing. He has been involved in leading several acquisitions, including Concur, Fieldglass, Hybris, Ariba, Crossgate, Ticketweb and others.

Throughout his career in the technology industry, Taparia has also consulted numerous Fortune 500 companies in industries like high tech, energy, health care and retail in addressing strategic business challenges by leveraging business analytics, big data and cloud-based solutions.

Based in Dallas, Texas, Taparia holds a master’s degree in management and information systems from Texas A&M University–College Station and a bachelor’s degree in engineering from Rajiv Gandhi Technical University–India.

David Encizo has spent his career at the intersection of data, technology, and marketing. With over 10 years martech experience (startup to corporate), his passion lies in leveraging data and technology to innovate and drive better business outcomes.

At Wells Fargo, David leads social media technology and operations where he ensures team members have the best tools and technology at their disposal to perform key social media functions at scale.

He has led cross-functional teams (marketing, engineering, and data science) to integrate customer feedback data across disparate platforms by building and implementing API connections to achieve a holistic database of customer experience feedback.

And has helped elevate the customer voice at Wells Fargo by leveraging social media data to uncover opportunities to mitigate risk and improve messaging, targeting, products & services.

He is currently undergoing an effort to modernize Wells Fargo’s social media technology architecture while enabling seamless integration with the rest of the marketing tech stack. David has also developed measurement framework to assess vendor performance, strength of offering, and strategic alignment with company goals and objective.

Peter Isaacson is a proven business leader with over 25 years of marketing experience in job responsibilities ranging from branding and advertising to corporate communications and product marketing. This includes deep experience in both B2C and B2B marketing and managing large teams across international markets.

As Chief Marketing Officer for Demandbase, Peter is responsible for overall marketing strategy and execution, including product, corporate and field marketing.

Prior to joining Demandbase, Peter was CMO at Castlight Health, helping to scale the company and build the marketing team prior to their successful IPO. Peter has also held leadership positions at Microstrategy and Adobe, where he led various functions, including brand marketing, WW field marketing, and the WW Education vertical business. Peter got his start in advertising, working at agencies in New York on accounts ranging from Procter & Gamble to Compaq computers.

Colleen leads Clarke & Esposito’s Marketing & Digital Transformation Practice and is the Principal of Colleen Scollans LLC Consulting. She is a seasoned marketing, digital strategy, and customer experience leader.

Prior to consulting, Colleen was the Chief Marketing Officer for Oxford University Press’s (OUP) Academic Division. As global CMO, Colleen led over 250 marketing, digital strategy, and data/analytics professionals around the world. As the Lead Digital Strategist, Colleen spearheaded OUP’s digital and marketing transformation, developed a data/analytics culture, and drove a focus on the customer. Prior to be being appointed CMO, Colleen led North American Sales & Marketing. Before joining OUP, Colleen held marketing and leadership roles at Wiley, the American Institute of Certified Public Accountants (AICPA) and First Union Bancorp.

As a consultant, advisor, and CMO coach, Colleen helps clients improve their marketing performance, successfully leverage marketing technology, derive value from data, and pivot to customer centricity. Colleen’s clients span numerous industries including publishing, information and educational services, membership organizations, professional services, and financial services. In addition, she provides strategic advisory services for MarTech, EdTech, SciTech, and other software and technology companies on their product and go-to-market strategies.

Colleen is the creator of the 12Ps of Marketing Technology©, a proprietary capability-based framework for succesful marketing technology adoption. She frequently writes, speaks, and delivers marketing workshops on modern marketing topics. She is a StartEd EdTech Accelerator mentor and a founding member of Chief, a women’s executive network.

Colleen is a Magna Cum Laude graduate of Muhlenberg College with a Bachelor of Arts in English and Business/Marketing, where she was elected to the Phi Beta Kappa Society. She resides in Montclair, New Jersey with her husband and stepdaughter. She is both a citizen of the United States and Ireland.

Brian Solis is a world-renowned digital anthropologist and futurist who serves as Global Innovation Evangelist at Salesforce. Brian is also an 8x best-selling author and international keynote speaker. Forbes has called him “one of the more creative and brilliant business minds of our time” and ZDNet has referred to Brian as “one of the 21st century business world’s leading thinkers.”

Over the past 20 years, Brian has studied Digital Darwinism to understand the impact of disruption on businesses, markets and society. In his work, he humanizes emerging and disruptive trends to help leaders see new and more meaningful possibilities for digital transformation and innovation.

Brian’s research explores innovation, digital transformation, experience design, CX, AI, and the cognitive enterprise, and human behavior.

His insights on the state and future of digital trends have made him a go to resource among media and market experts. He has published over 60 research papers and also actively shares his work in industry-leading publications including Forbes, ZDNet, CIO, eWeek, Fast Company, Adweek, Singularity University, among others.

As a keynote speaker, Brian has traveled the world to help audiences embrace change, learn what’s coming next and why, and to take a leading role in shaping the future they want to see.

Brian’s latest book, Lifescale: How to Live a More Creative, Productive, and Happy Life, is a research-based (and personal) journey to discover the effects of digital in our lives and learn how to rewire ourselves forward with greater purpose, creativity, and performance. Readers learn how to “Lifescale,” take control of technology, define a more creative and aspirational future self and scale their lives forward and upward.

Brian's previous book, X: The Experience When Business Meets Design, explores the importance of experiences and how to design them for customers, employees and human beings everywhere.

Norman Guadagno brings a unique set of experiences to presenting a compelling and practical vision for the future of digital marketing. As CMO of marketing technology company Acoustic, he has been deeply involved in building a company under the unique circumstances of the global Coronavirus pandemic, and in creating a brand that directly challenges the incumbent players in the space.

Previously, as SVP of Marketing for data protection leader Carbonite, he helped build and manage one of the industry’s most productive and efficient digital marketing teams. He also has experience as a digital strategist, advising brands such as Microsoft, Nike, Boeing, and others on elements of their marketing strategy.

Having been a marketer in the software space for over 20 years and bringing a unique perspective as both a hands-on marketer and a strategic thinker, he repeatedly enters challenging business situations and finds a path to growth and success.

Trained as a research psychologist and social scientist, Norman holds a M.A. degree from Rice University and a B.A. from the University of Rochester.

Bruno has been instrumental in establishing Agency Management as a central global discipline for many of the top 200 advertisers, utilizing strategies for ensuring efficient collaboration and driving high-impact results for advertisers and their agency partners. This dedication to improving advertiser-agency relationships has earned him the role as an expert in the industry.

As described in his international bestseller Agency Mania: Harnessing the Madness of Client/Agency Relationships for High-Impact Results, Bruno encourages advertisers to focus less on managing their agencies, and more on working in tandem to build brands – and businesses – backed by a strong and trusting partnership. This belief led to Bruno both co-founding and serving as principal of Agency Mania Solutions, a company dedicated to helping brand advertisers navigate change and drive better business outcomes with their agencies.

Bruno previously served as Head of Global Marketing and Operations at Visa Inc., leading global agency strategy and management, and building a first-of-its-kind agency management department driven by best practices. As Director of Global Agency Strategy at Microsoft, Bruno developed a company-wide approach to increase the brand’s global strength through successful agency partnerships, which earned him the prestigious Marketing Excellence Award from CEO Steve Ballmer for his continued leadership. Bruno has also held leadership positions in pre-IPO high-tech companies AvenueA/Razorfish and Visio, served as Head of Relationship Marketing at Clearwire/Sprint, and as Chair of the Association of National Advertisers Client/Agency Committee.

His experience as both the client and the agency has shaped this push for an industry-wide initiative, backed by industry associations such as the ANA and 4A’s, to improve understanding and practices in agency management. Bruno is an active member of the ANA Faculty of Marketing, facilitating training for the largest brand advertisers and their teams, and helping to build effective advertiser-agency relationships.

As Chief Product & Strategy Officer at Cardlytics, a walled garden that allows advertiser-funded offers in native bank applications to 160M MAUs. Cardlytics powers Chase, Wells Fargo, Bank of America, PNC, Suntrust, and Santander. Michael is responsible for setting and executing on the vision for the company.

Most recently Michael was the Global Head of Pinterest Partners, where he was responsible for growing and managing the ecosystem of strategic technology partners working with some of the largest brands and advertisers around the world and helping them be successful on Pinterest.

The Pinterest Partners program has over 80 technology partners and spans six specialties; Advertising, Content Marketing, Audiences, Measurement, Creative, and Shopping.

Before joining Pinterest, Michael was a Global Vice President at Kenshoo, an enterprise digital marketing software company. Prior he led Client Services at Mumba Cloud, an integrated social networking platform for employee collaboration.

Based in New York but originally from Sydney, Michael is constantly exploring new insights in the intersection of marketing and technology.