I help CEO's and Investors validate go-to-market strategies through due diligence, advisory and mentoring | Follow my weekly briefing at edwinabl.com.

I am passionate about the digital world, particularly when applied to creating the best online customer experience. With my entrepreneurial spirit and analytical thinking, I managed a variety of projects. I am an experienced senior manager with a track record in digital media, sales, product development and a strong background in marketing.

I am curious about the merging of technology and marketing. Especially how to use technology to optimize the customer experience.

Matthew Rogers is a highly motivated and seasoned digital marketing professional with over a decade of experience. Over the years he’s accomplished exceptional results in verticals including Finance, eCommerce and Agency side at Add People – SME Specialists.

With a constant thirst for personal and professional development, he values adaptation, knowledge and collaborative working, which are key skills instrumental to the sustained and successful growth of the businesses he works with.

He is a keen runner and open water swimmer, and why is that important? Because it’s the dedication and constant strive for improvement that drives him in all he does. 

Luis is a regular writer and speaker about Digital Marketing and business leadership and plays an active role in the search community. He is a fellow member of the Marketing Society, member of the advisory board of The Institute of Practitioners in Advertising and participates actively at conferences and specialized publications. He is also a member of the judging panels of industry leading awards, such as the DMA Awards, the UK and US Search Awards, The Drum and The Biddable Media awards. Luis has a technical background in computer science and has more than 18 years’ experience in Digital Marketing with cross-functional expertise in technology and business management and leadership.

Specialties: Leadership, Digital Marketing, Strategy, Growth, Paid Search, Social Media, Display, Audience management, SEO, Digital Transformation.

Radically improving ad targeting, making display advertising cost effective. Enabling brands to target valuable, hard-to-reach audiences. Co-Founder @EntityX.

Sabrina Rodriguez is an international digital marketing transformation leader with 10+ years’ experience building award-winning teams and Global Centers of Excellence, always with the goal of fueling business growth through scaled innovation and upskilling. Sabrina has worked across the UK, France and Brazil and in multiple industries including Telco, Finance and Advertising. As well as being an IPA Woman of Tomorrow Finalist and member of the New Entrepreneurs Foundation Alumni, Sabrina is an active industry speaker and juror, having supported the Drum’s Social Buzz Awards, CIPR Excellence Awards and IPA’s #SocialWorks committee specializing in measuring social effectiveness.

Ally Wesson is an accomplished marketing professional that has been working in the industry for over 15 years. In her current role as Vice President of Marketing at Realstar Hospitality, she plans and executes strategic marketing programs for the Days Inn, Motel 6 and Studio 6 brands across Canada.

Ally is one of the founding members of Realstar’s Women’s Leadership Council and is an active member of Hospitality Sales and Marketing Association International and currently sits on the board of directors of the Hotel Association of Canada.